Marketing

Articles

The Program uses print articles to increase awareness and promote crops. The articles are published in newspapers whose main circulation in among the targeted immigrant community. Therefore, they are most often written in the native language of the immigrants. The goal of an article is to promote upcoming promotional events and to increase general awareness of the project.

American Articles - English

• The Recorder – “International greens going local – Umass finds strong market for foreign veggies” (Aug-2007)
• Daily Hampshire Gazette – “If you grow it, they will buy. Umass farm taps market for exotic vegetables” (Aug – 2007)
• Associated Press - "Exotic, ethnic food sprouting in Mass." (2006)
• Associated Press – “New land, old appetites”(2006)
• People – “An Ayote Ambassador” (2006)
• Metrowest Daily News – “Umass program brings favorite tastes of Brazilian vegetable to local markets” (Oct-2005) #1
• Metrowest Daily News – “Umass program brings favorite tastes of Brazilian vegetable to local markets” (Oct-2005) #2
• Telegram & Gazette – “Taste of the tropics hits farmer’s markets” (Aug-2005)

Brazilians articles - Português

• Brazilian Times - " Vegetais Brasileiros na América" (Jul-2007)
• Brazilian Press -"Alimentos Brasileiros já são produzidos nos EUA" (2007)
• Brazilian Press – “Produtos Brasileiros cultivados nos EUA” (Jan-2007)
• National - "Cultivo brasileiros em solo americano" (Aug-2006)
• O Estado de São Paulo - "Ceasa Minas busca parceria" (Jun-2006)
• Brazilian Voice - "Vendas de Mudas Brasileiras no Seabras" (2006)
• A Noticia -"Taioba e jiló trazem Agrônoma Brasileira para os EUA" (2005)
• Metropolitan Brazilian News – “Estudante paulista planta taioba e jiló na UMass e vende em supermercado” (2005)
• Brazilian Crops – “Umass investe em plantio e cultivo de vegetais brasileiros nos EUA”(2006)
• O Estado de São Paulo – “Como vivem os brasileiros em Nova Iorque” (2004)

Latino articles - Spanish

• El Latino Expresso - "UMass promueve cultivo de verduras centroamericanas" (Jul-2006)
• El Latino Expresso - "Centroamericanos puedem encontrar productos frescos en Sureste de Massachusetts" (Aug 2006)

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