Vegetable Program
Ethnic Crops Marketing

Radio

Radio is useful as a promotional tool for both events and the availability of a certain crop. Radio spots can also be used to inform people about the University’s Ethnic Crops project in general. It is especially effective when marketing to Brazilians, as many listen to certain Portuguese-language programs everyday.

This week, IGI's Ethnic Crops program which supports the growing, marketing and cooking of Brazilian crops on Martha's Vineyard in collaboration with UMass Amherst, was featured on the Cape and Island's NPR segment: The Local Food Report, by Elspeth Pierson.

Here's the link to listen: http://www.wgbh.org/cainan/article?item_id=4121212

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