University of Massachusetts Amherst

UMass Extension Vegetable Program

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Marketing

 

 

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Television Commercial

Television commercials are used to promote certain vegetables and inform viewers of where and when they are available for sale. The Ethnic Marketing Program has made two commercials, one in 2003 and the other in 2007. Both were shown on Globo Internacional, a Brazilian Channel available on cable TV in 104 different countries including the U.S. Most Brazilians living in the U.S. watch it and it is a powerful marketing avenue.

 

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